Case Study #1
College Freshman Casey Watkins is attending the organizational fair and stops at the Alpha Phi Omega table. He is African American. In conversation, you learn that he is 21 years old, possesses a GED, enjoys recreational basketball, and lived in St. Louis, Missouri in 2014. Because you are woke af, you know that this means he had a strong awareness of, and perhaps participation in, the unrest in Ferguson.
How do you recruit Casey?
Case Study #2
Freshman Carla Williams’ father and uncles pledged APO at Alcorn State in the early 1980s but has had no engagement since then. She has strong familiarity with the letters and approaches you one day after English class just to say hello. When you ask her whether she’s thought about following her father’s footsteps, she says “Oh, I could never!”
Why does she believe Alpha Phi Omega is not open to her? What would you say to convince her otherwise?
Case Study #3
Senior Shanita Russell has been a member of APO all four years. She has remained active even though she ran for president several times and lost. Other members of the chapter have told her she is angry all the time. They are not interested in having conversations with her about issues that are important to her.
You are Shanita’s section chair. You approach her about joining section staff, and she confides how exhausted and unhappy she is with her Alpha Phi Omega experience.
What do you say next?
Case Study #4
Alumna Sonia Brown pledged APO in the mid 1980s as a Freshman at an elite university in North Carolina. As a Junior, she chartered a chapter of Alpha Kappa Alpha Sorority. After she graduates, she has little contact with Alpha Phi Omega outside of her pledge class friends. She remains active in Alpha Kappa Alpha while ascending professionally. There are rumors that she will be tapped for Secretary of Education under the next Democratic presidency.
How do you engage this alumna?